We are a private, non-profit
organization, based in Rome.
We are committed to raising awareness about the social issues affecting national and international communities.
In the last five years, BEAWARENOW has brought attention to human trafficking and gender violence using projects on the ground, public awareness activities, and education in schools and universities in both Italy and India, all with a unique tool: participative art.
BEAWARENOW promotes respect, active citizenship and personal responsibility
WHAT WE DO
We promote creativity, the development of human potential, youth civil leadership, peer education and the empowerment of those in need. We work with schools, with youth and their families, with both for-profit and non-profit organizations, and with government institutions. BEAWARENOW organizes cultural and artistic initiatives for private and public entities, both nationally and internationally, which aim to protect everyone, including our planet.
PARTICIPATORY ART
It is our preferred tool of communication; an active experience rather than a contemplative one which is manifested at the moment of its own fruition, and the very action that is created, that is required, is what ultimately builds awareness. An action that generates more action. Art can certainly be aesthetically pleasing, but above all else it is an experience that drives consciousness. To paraphrase Joan Mirò, art becomes a seed that, just like language, reveals and expresses its own cognitive and communicative nature. We have chosen to plant this seed in the minds of younger generations, with the hope of galvanizing the entire global community.
OUR STORY
Our story began in June of 2013, with a meeting between Janine von Thüngen, German sculptor and long-term resident in Italy, and Ruchira Gupta, journalist, human rights activist, and the founder of the international “Apne Aap – Women Worldwide” movement, which is on the front lines fighting the exploitation and trafficking of women and girls in India around the world.
After that meeting, Janine, the co-founder and artistic director of BEAWARENOW, designed sculptures whose deep impact was made even stronger by the participation in their creation.
«The project started with a single artwork, a girl without arms, filled with synthetic hair. She has no arms to defend herself. Each participant had to pull a stand of hair from the sculpture. Participatory art is a statement, so as not to forget the little girl. For me, it is the most significant form of art today. As a sculptress, tactile art leaves indelible imprints in the memory of those who experience it. It generates empathy where numbers and visual facts can’t reach. We all need to be close to the last girl»
OUR STAFF
We are a collective of artists, entrepreneurs, scholars, and professionals from diverse nationalities who believe participative art can engage, raise awareness, and rally the younger generation to defend human rights.
MICAELA BERRETTI
President
I am an expert in International and Institutional relations. Born in Assisi, I am now based in Rome, after having studied and worked in different European and Italian cities.
janine von thüngen
Artistic Director
I am an artist, and I work with sculptures and installations. Born in Germany, I have since lived and worked in Antwerp, New York, Moscow, Paris, and now Rome.
FRANCESCA CAPOMACCIO
External Relations Director
I love art and aesthetics, but my first love is actually scholastics: I am an expert in youth politics, event planning, and designing learning curriculums.
ALBERTO GUERRI
Member of the Executive Board
Though I am also a graphic designer, I am a photographer above all else: that has been my role at the Centro Sperimentale di Cinema since 1998, and is my freelance profession as well.
MEMBERS
STEFANO SCIALOTTI
Film Director
LAZRAK BENKADI
Specialized worker at Centro Astalli, a branch of the Jesuit Refugees Service, which operates worldwide.
MAURO DOMINA
Managerial consultant in the banking and financial sector
FABIANA MUSICCO
Scholar of both social innovation and transformation within complex societies; philanthropy advisor
MAGDALENA JANKOWSKA
Marketing expert
MARZIA MASIELLO
Expert in institutional, national, international, and media relations
DIVA RICEVUTO
Industrial designer and civil mediator
ENRICO M. SETTIMI
Auteur, director, and screenwriter
JOIN US!
We believe it necessary for each and every one of us get involved in this ongoing transformation, using our own creativity and commitment … to tackle the major social challenges of our time. Come and be a part of BEAWARENOW!
contact
info@beawarenow.eu
via di Santa Maria dell'Anima, 39
00186 - Roma