INTERNATIONAL DAY FOR THE ELIMINATION OF VIOLENCE AGAINST WOMEN
In honor of the International Day for the Elimination of Violence against Women in 2020, BEAWARENOW and NewHope launched the campaign
ASK ME WHY I’M WEARING THIS T-SHIRT
Not just a t-shirt but a statement that you choose to make wearing it.
ASK ME WHY I’M WEARING THIS T-SHIRT is a public awareness campaign that promotes the work of women who have experienced first-hand the form of slavery that is sex trafficking.
For the campaign, BEAWARENOW organized a performance choreographed and executed by Cecilia, Michele, and Donata (three professional dancers), dedicated to all women in honor of the International Day for the Elimination of Violence against Women. The performance was filmed in Via dei Lucani, in the San Lorenzo neighborhood of Rome.
The t-shirts were designed and created in NewHope’s tailoring workshop by young women who were victims of exploitation and violence, who decided to rebuild their lives and their dignity through this work. They give a sense of renewed hope, rebuilding lives, and signal rebirth, the defense of one’s fundamental rights, and the fight against the abuse experienced.